Kupitilira pazongopeka, zitsanzo zenizeni zikuwonetsa zabwino zomwe zizindikilo zowala zimatha kukhala nazo pabizinesi. Nawa zochitika zina pomwe zikwangwani zowoneka bwino zakulitsa kuzindikira kwamtundu komanso kuchuluka kwamakasitomala:
M'dziko lampikisano lazakudya, kukopa chidwi ndikofunikira. Chizindikiro cha mzati wonyezimira choikidwa bwino chingakhale ngati nyali, chokopa odutsa ndi lonjezo la chakudya chokoma. Ingoganizirani chikwangwani chowala bwino panja pa gastropub, chowonetsa chithunzithunzi chothirira pakamwa cha nyama yophikidwa bwino kwambiri yomwe ikuwomba pazitsulo zachitsulo. Kodi mungayesedwe kusiya ndi kusangalala ndi zophikira zotsekemera? Mphamvu ya kukopa kowoneka ndi yosatsutsika, ndipo zizindikiro zowala za mzati zimawonjezera mphamvu zake zonse.
Zizindikiro zowala sizongodyerako; akhoza kukhala ogwira ntchito mofanana ndi masitolo ogulitsa. Tangoganizani kuti sitolo yayikulu ikugwiritsa ntchito chizindikiro chowoneka bwino kulengeza kugulitsa kwakukulu kwachilimwe. Chiwonetserocho chikhoza kukopa chidwi cha osaka malonda, zomwe zingawatsogolere kufufuza zinthu zokopa za sitolo. Zizindikiro zowala zitha kugwiritsidwanso ntchito kuwunikira mizere yazinthu zinazake kapena kulengeza zakubwera kwa zinthu zatsopano, kudziwitsa makasitomala komanso kuchitapo kanthu.
Chikwangwani chathabwa chomwe chinali pamwamba pa sitolo chinali chokhumudwitsa nthawi zonse kwa eni ake. Pokhala mumsewu wam'mbali, sitoloyo, malo osungiramo zinthu zabwino, idakhalabe yosaiwalika. Pofunitsitsa kukopa chidwi ndi kukopa makasitomala atsopano, mwiniwakeyo adayamba kukonza njira - chizindikiro cha mzati wowala.
Kafukufuku adapangitsa mwiniwakeyo kukhala ndi zizindikiro zowala za nsanamira, njira yamakono yokhala ndi mawonekedwe owoneka bwino komanso kuwunikira kowoneka bwino. Iwo ankaona chizindikiro cha mwambo chomwe chinkasonyeza mmene sitoloyo ilili: bokosi lowala losonyeza chithunzithunzi cha zinthu zokonzedwa bwino bwino, zosambitsidwa ndi kuwala kotentha, kochititsa chidwi. Malembo owoneka bwino pansipa angalengeze "Zomwe Zapezeka Mwatsopano Mtawuni."
Zotsatira zake zinali zachangu. Chizindikiro chowalacho chinasintha kutsogolo kwa sitolo kukhala chounikira, chokopa makasitomala ndi mawonekedwe ake okopa. Bokosi lowala, lochita ngati 24/7 kutsatsa, lidakopa odutsa ndi phwando lowoneka bwino la zopereka za sitoloyo, kufotokozera bwino mtengo wake wapakati. Magalimoto akucheperachepera, madalaivala amakopeka ndi ziwonetsero zowoneka bwino, pomwe oyenda pansi omwe kale anali achangu adayima kuti angosirira mawonekedwewo. Muvi woyikidwa bwino unawalondolera molunjika pakhomo lolandirira, zomwe zinapangitsa kuti anthu azichulukana kwambiri ndi kuchuluka kwa makasitomala ndi malonda. Kukambitsirana kunavumbula kugwira ntchito kwa chizindikirocho, ndi mawu monga "Chizindikirochi ndi chodabwitsa!" ndipo "Sitinakhulupirire momwe zonse zidawonekera!" kukhala wamba.
Kupitilira kukopa makasitomala, chikwangwani chowoneka bwino chidathandizanso kupanga mawonekedwe a sitolo. Mapangidwe owoneka bwino komanso kuyang'ana pa zinthu zokonzedwa bwino amalankhula uthenga wabwino komanso waukadaulo. Mwiniwakeyo, atapatsidwa mphamvu ndi chikwangwani chatsopanocho, anayesa zowonetsera zaluso zomwe zimagwirizana ndi kuwala kowoneka bwino. Sitoloyo inasintha kuchokera ku shopu wamba kupita kumalo opatsa chidwi, kulimbitsa malo ake ngati okondedwa oyandikana nawo.
Nkhaniyi ikupereka chitsanzo cha mphamvu ya zikwangwani m'makampani ogulitsa malonda masiku ano. Chizindikiro chowala kwambiri sichinali chida chogulitsira; inali ndalama yowerengeredwa yomwe inabweretsa phindu lalikulu. Powonjezera kuwoneka, kukopa makasitomala atsopano, ndi kulimbitsa chizindikiritso cha mtundu, chizindikirocho chidakhala chothandizira kuti sitolo ikhale yopambana. Monga momwe mwiniwakeyo anadziwira, chizindikiro chowala sichinali kokha gwero la kuwala, chinali nyali yowunikira njira yopita ku bizinesi yopita patsogolo.
Tidzayendera 3 zowunikira mosamalitsa musanaperekedwe, zomwe ndi:
1. Pamene theka-anamaliza mankhwala anamaliza.
2. Pamene ndondomeko iliyonse yaperekedwa.
3. Pamaso mankhwala omalizidwa odzaza.