M'makampani ogulitsa mpikisano wamasiku ano, kuyimirira siwocheperako. Malo odyera nthawi zambiri amaombera kwambiri kutsatsa, kampeni yapa TV, ndi zosakaniza zogulitsa kuti zikopa makasitomala. Komabe, kuvala kocheperako ku America, kuvala mathithi, kugwiritsa ntchito njira ina, kugwiritsa ntchito chizindikiro chowunikira kuti mupange chizindikiritso chosaiwalika. Nkhaniyi ikuwonetsa mphamvu ya chizindikiro chogwira ntchito ngati chida chotsatsa mu malonda ochereza.

Maziko

Ikupezeka m'misewu yodutsa ku Portland, oregon, zonunkhira za urban zidatsegula zitseko zake mu 2019 monga malo osungira amakono osungirako zakomweko ndi matoni apadziko lonse lapansi. Ngakhale kuwunika kwa makasitomala ndi zakudya zatsopano, malo odyera omwe poyamba adalimbana ndi makasitomala. Mwini wake Jessica Collins adalongosola kuti,

Posakaniza ndalama zochepa, Jessica adafuna yankho lomwe lingapangitse kukhudzika. Ndipamene adatembenukira ku chikwangwani cha kuwala ngati chinthu chofunikira kukhazikitsa kukhalapo kwamphamvu.

Kupanga chikwangwani changwiro chowala

Gawo loyamba linali kukwapula kapangidwe kake kamene kamene kunapangitsa kuti zizindikiridwe. A Jessica adaphatikizana ndi kampani yam'manja kuti apange chikwangwani cha makona owonekera omwe amawonetsa malingaliro a malo odyera, luso lakale, komanso zamakono.

Kapangidwe kameneka kanafotokoza dzina la malo odyera, zokonda zachikhalidwe, zowunikira motsutsana ndi zakuda, zojambula. Chiwonetsero champhamvu cha foloko ndi mpeni zophatikizika ndi dziko la Alest linawonjezera kugwira ntchito mwaluso, kuwonetsera kuphatikizika kwa kukoma kwakomweko ndi zonunkhira zapadziko lonse lapansi.

A Jessica adatsimikizira momwe gawo lopangidwira linali. "Tinkafuna china chake chowoneka bwino, koma manja okwanira kuyimira kusinthanitsa kwa mbale zathu. Chizindikirocho chinayenera kuyankhula zomwe tayimilira pang'ono pang'ono. "

Malo abwino

Ngakhale kuti kusankha malo opepuka kunali kofunikira, malo akewo anali ofunika chimodzimodzi. Malo odyera adasankha kukhazikitsa chikwangwani pamwamba pa khomo, onetsetsani kuti akuwoneka kuti akuyenda bwino ndi msewu wapafupi. Kuti muwonjezere zovuta zina usiku, zowonjezera zowonjezera zidawonjezedwa kuti ziziwunikira malo ozungulira, ndikupanga kuwala komanso kuyitanira.

Malo abwino awa sanangowunikira malo odyera okha komanso adapanga malo oyenera a Instagram kuti makasitomala azitenga zithunzi, kukweza ma urban okongola a TV.

Zovuta

Zotsatira zake zinali pafupifupi. Pakupita milungu ingapo kukhazikitsa chikwangwani chowala, malo odyerawo adawona kuwonjezeka kwa 30% poyenda. A Jessica akukumbukira kuti, "Anthu amaima panja kuti ayang'ane chizindikirocho. Ena adatiuza kuti adabwera chifukwa chikwangwani chidawakhudza. "

POPANDA kukopa makasitomala atsopano, chizindikirocho chinakhala gawo lalikulu la zotsalira za zodyera. Zithunzi za chizindikiro chowunikira chinayamba kuwonekera pa nsanja za pa TAVATE ndi ma hashtag ngati ma urbatflarkorland ndi chakudya, molingana ndi malo odyera a pa intaneti.

Pachaka chotsatira, zokongoletsera za umirban zidakulitsa, zomwe zimachititsidwa ndi kugwirizirana ndi zinthu, zonse zikusunga chizindikiro chowala ngati chizindikiritso cha chizindikiritso chake.

Zomwe Tinaphunzira

Kupambana kwa zokoma za urban kumawonetsa maphunziro angapo a mabizinesi mu makampani ochereza:

1. Zofunika Kwambiri

Chizindikiro chofufumitsa bwino chimatha kupanga chithunzi chosatha, chimapereka nkhani ya mtundu ndi malingaliro m'masekondi. Pankhani ya zonunkhira zamatawuni, chikwangwani chidasowetsa chizindikiro chamakono cha makono komanso kuyitanitsa anthu kuti apeze china chapadera.

Ngakhale chizindikiro chodabwitsa kwambiri chitha kulephera ngati sichikuikidwa bwino. Poika malo owala mu malo owoneka bwino, zokongoletsera za umirban zidakweza kuthekera kwake kuti akope kwa onse oyenda ndi oyendetsa.

3. Chizindikiro ngati chida chotsatsa

Ngakhale kutsatsa digito ndikofunikira, zida zolimbitsa thupi monga zizindikiro zowunikira zili zamphamvu. Sikuti amangokopa makasitomala patsambalo koma amathanso kugwira nawo gawo lalikulu pakukula kwa intaneti kudzera pazomwe zimapangidwa ndi makasitomala.

Tsogolo la Chizindikiro

Pamene ukadaulo wa ukadaulo, chizindikiro chowala chimapitilirabe kusintha, kupereka zowunikira zopepuka, mawonekedwe ophatikizira, ndi mapangidwe ochezeka a Eco. Malo odyera ndi mabizinesi ang'onoang'ono amatha kupindula pophatikiza chizindikiro chotere mu njira yawo yonse.

Kwa a Jessica ndi gulu ku ma frovors onunkhira, chikwangwani chowala sichinthu chokongoletsera; Ndi mawonekedwe aulendo ndi malingaliro awo. "Ndizodabwitsa momwe chizindikiro chimodzi chimasinthira bizinesi yathu. Sizikungonena za kuunika komwe kuli kwa uthenga womwe tikutumiza. "

M'dziko lomwe lili ndi chilichonse, nkhani ya malaban flavirs imakhala zitsanzo zolimbikitsa za mabizinesi ang'onoang'ono amatha kukhala ndi mabizinesi ang'onoang'ono, oganiza bwino, komanso oganiza bwino.