M'makampani ogulitsa odyera masiku ano, kuyimilira sikophweka. Malo odyera nthawi zambiri amaika ndalama zambiri potsatsa, makampeni apawailesi yakanema, ndi zinthu zofunika kwambiri kuti akope makasitomala. Komabe, malo ena odyetserako zakudya a ku America, Urban Flavors, anatenga njira ina, pogwiritsa ntchito zizindikiro za bokosi lopepuka kupanga chizindikiro chosaiwalika ndikuyendetsa magalimoto. Mlanduwu ukuwonetsa mphamvu ya zikwangwani zogwira mtima ngati chida chotsatsa pamakampani ochereza alendo.

Mbiri

Ili m'misewu yodzaza ndi anthu ku Portland, Oregon, Urban Flavors idatsegula zitseko zake mu 2019 ngati malo odyera amakono ophatikiza zosakaniza zakomweko ndi zakudya zapadziko lonse lapansi. Ngakhale ndemanga zabwino zamakasitomala komanso zakudya zatsopano, malo odyerawa poyamba ankavutika kuti akope makasitomala oyenda. Mwini wake Jessica Collins anafotokoza kuti, "Tinazindikira kuti ngakhale titakhala ndi chakudya chabwino komanso ntchito yabwino, malo odyera athu sanali odziwika bwino pakati pa mabizinesi ambiri m'dera lathu."

Pokhala ndi ndalama zochepa zotsatsa, Jessica adafunafuna yankho lomwe lingathe kukhudza nthawi yomweyo. Ndipamene adatembenukira ku ma lightbox signage ngati chinthu chofunikira kwambiri kuti akhazikitse mawonekedwe amphamvu.

Kupanga Chizindikiro cha Perfect Lightbox

Chinthu choyamba chinali kupanga mapangidwe omwe amajambula malo odyerawo. Jessica anathandizana ndi kampani ya zikwangwani za m'deralo kuti apange chizindikiro cha bokosi lowala la LED lomwe limasonyeza makhalidwe abwino, luso, ndi zamakono za malo odyera.

Mapangidwe ake anali ndi dzina la lesitilantiyo molimba mtima, mojambula mwamakonda, zowunikira kumbuyo kwakuda, kowoneka bwino. Chithunzi chowoneka bwino cha foloko ndi mpeni zolumikizana ndi dziko losadziwika bwino chinawonjezera kukhudza kwaluso, kufanizira kusakanikirana kwa zokometsera zakomweko ndi zakunja.

Jessica anagogomezera momwe gawo la mapangidwe linali lofunikira. Tinkafuna chinachake chochititsa chidwi, koma chokongola kwambiri chosonyeza kucholoŵa manja kwa mbale zathu.

The Strategic Placement

Ngakhale kupanga bokosi lowala kunali kofunika, kuyika kwake kunali kofunikanso. Malo odyerawo anasankha kuyika chikwangwani pamwamba pa khomo lake, kuonetsetsa kuti akuwoneka kuchokera mumsewu wodutsa anthu ambiri ndi mphambano zapafupi. Kuti awonjezere mphamvu yake usiku, zowonjezera zowonjezera za LED zinawonjezeredwa kuti ziwunikire malo ozungulira, kupanga kuwala kotentha ndi kochititsa chidwi.

Kuyika bwino kumeneku sikunangowunikira komwe kuli malo odyera komanso kunapanga malo oyenera pa Instagram kuti makasitomala ajambule zithunzi, kukulitsa mawonekedwe a Urban Flavors pa TV.

Zotsatira zake

Zotsatira zake zinali pafupifupi nthawi yomweyo. Patangotha milungu ingapo kuyika chizindikiro cha lightbox, malo odyerawo adawona kuwonjezeka kwa 30% kwa makasitomala oyenda. Jessica anati: “Anthu ankaima panja kuti aone bwinobwino chikwangwanicho, ndipo ena ankatiuza kuti analowa chifukwa chikwangwanicho chinawachititsa chidwi.”

Kupitilira kukopa makasitomala atsopano, chikwangwanicho chidakhalanso gawo lalikulu lazakudya zamalo odyerawo. Zithunzi za chikwangwani chowunikira zidayamba kuwonekera pamasamba ochezera ndi ma hashtag monga UrbanFlavorsPortland ndi FoodieAdventures, zomwe zikupangitsa kuti malo odyerawo azikhala pa intaneti.

M'chaka chotsatira, Urban Flavors inakulitsa kufikira kwake, kuchititsa zochitika ndi kugwirizana ndi osonkhezera, pamene akusunga chizindikiro cha lightbox monga gawo lapakati pa maonekedwe ake.

Maphunziro

Kupambana kwa Urban Flavors kukuwonetsa maphunziro angapo kwa mabizinesi omwe ali mumakampani ochereza alendo:

1. Kuyang'ana Kwambiri Ndikofunikira

Chizindikiro chopangidwa bwino cha bokosi lowala chimatha kukopa chidwi chambiri, kuwonetsa mbiri ya mtundu wake ndi zomwe zili mumasekondi. Pankhani ya Urban Flavors, chikwangwanicho chinajambula zamakono komanso zamakono za malo odyera, ndikuyitanitsa anthu kuti achite chinachake chapadera.

2. Strategic Placement Drives Zotsatira

Ngakhale chikwangwani chodabwitsa kwambiri chingalephereke ngati sichinakhazikike bwino. Poyika bokosi lounikira pamalo owoneka bwino, Urban Flavors idakulitsa kuthekera kwake kukopa chidwi kuchokera kwa onse oyenda pansi ndi madalaivala.

3. Chizindikiro ngati Chida Chotsatsa

Ngakhale kutsatsa kwa digito ndikofunikira, zida zotsatsa zakuthupi monga zizindikiro zamabokosi opepuka zimakhalabe zamphamvu. Samangokopa makasitomala omwe ali patsamba koma amathanso kutenga gawo lalikulu pakukweza pa intaneti kudzera pazopangidwa ndi makasitomala.

Tsogolo la Signage mu Branding

Pamene ukadaulo ukupita patsogolo, ma signbox a lightbox akupitilirabe kusinthika, kumapereka kuyatsa kwamphamvu, mawonekedwe olumikizana, ndi mapangidwe abwinoko. Malo odyera ndi mabizinesi ang'onoang'ono atha kupindula pophatikiza zikwangwani zotere munjira yawo yonse yodziwika.

Kwa Jessica ndi gulu la Urban Flavors, chizindikiro cha bokosi lowala sichimangokongoletsa; ndi chifaniziro cha ulendo wawo ndi makhalidwe awo. "N'zodabwitsa kuti chikwangwani chimodzi chinasinthiratu bizinesi yathu, osati kuwala kokha, komanso uthenga umene timatumiza."

M'dziko limene chizindikiro chiri chirichonse, nkhani ya Urban Flavors imakhala chitsanzo cholimbikitsa cha momwe mabizinesi ang'onoang'ono angapeze zotsatira zazikulu ndi zizindikiro zopanga, zoganiza, komanso zoyikidwa bwino.