M'dziko labizinesi lotanganidwa, gawo lililonse limafunikira, ndipo mabizinesi nthawi zonse amafunafuna njira zatsopano zolumikizirana ndi makasitomala awo. Imodzi mwa njira zogwira mtima kwambiri koma zomwe nthawi zambiri zimanyalanyazidwa ndikukhazikitsa zikwangwani. Sikuti zizindikirozi zimangotsogolera makasitomala omwe angakhale nawo pakhomo panu, komanso zimawonjezera mwayi wogula. Posachedwapa, mzindawu Lachiwiri udachitanso njira ina yopezera njira yomwe idadziwika ngati chandamale cha 2019 Mansfield Rising Plan. Ntchitoyi idzasintha momwe timayendera malo amalonda, ndipo tsopano ndi nthawi yoti tifufuze zotsatira za mapulojekitiwa pakuwonjezeka kwa malonda.

Kodi zizindikiro za njira?

Tisanalowe mwatsatanetsatane, tiyeni tifotokoze tanthauzo la zizindikiro zopezera njira. Izi ndi zizindikiro zapafupi zomwe zingakuthandizeni kupeza njira yanu m'malo ovuta - ganizirani ngati GPS yeniyeni. Amachokera ku mivi yolunjika kupita ku mamapu apamwamba owonetsa mabizinesi akomweko. Cholinga? Thandizani makasitomala kupeza zomwe akufuna, kaya ndi malo ogulitsira khofi kapena malo ogulitsira okongola.

Mansfield Rising Plan: Njira Yoyenera

Dongosolo lomwe lalengezedwa posachedwa la mzindawu ndi gawo la pulogalamu yokulirapo ya Mansfield Rising, yomwe cholinga chake ndi kukonzanso dera komanso kulimbikitsa bizinesi yakomweko. Kukhazikitsidwa mu 2019, ndondomekoyi yakhala chizindikiro cha chiyembekezo kwa mabizinesi am'deralo ndipo kukhazikitsidwa kwa zikwangwani zolowera ndichinthu chofunikira kwambiri. Tangoganizani dziko limene alendo ndi anthu am'deralo amatha kuyenda mosavuta m'misewu ndikupeza miyala yamtengo wapatali yobisika m'njira. Zili ngati kusaka chuma, koma m'malo mwa ndalama zagolide mumapeza mkate waluso ndi zodzikongoletsera zopangidwa ndi manja.

Chifukwa chiyani zizindikiro zopezera njira ndizofunikira

1. Wonjezerani maonekedwe a kampani

Chimodzi mwazabwino zomwe zikubwera posachedwa zazizindikiro ndikuwonjezera kuwonekera kwa mabizinesi am'deralo. Makasitomala omwe angakhalepo angapeze sitolo yanu mosavuta, amatha kudutsa pakhomo panu. Taganizirani izi: Ngati mlendo wotayika akungoyendayenda, ndipo aona chikwangwani choloza ku “Joe’s Coffee Shop” chapatali pang’ono, ndiye kuti akhoza kutsatira chikwangwanicho. Izi zili ngati njira ya breadcrumb yomwe imawatsogolera kubizinesi yanu.

2. Kupititsa patsogolo Makasitomala

Wayfinding signage imathandizira kupanga zosangalatsa zogula. Pamene makasitomala angapeze njira yawo mosavuta, sakhala okhumudwa kapena okhumudwa. Chizindikiro choyikidwa bwino chingapangitse masitolo osokoneza bongo kukhala kuyenda kosangalatsa. Kuphatikiza apo, makasitomala akakhutitsidwa ndi zomwe akumana nazo, amatha kukhala makasitomala obwereza. Ndizochitika zopambana!

3. Limbikitsani kufufuza

Zizindikiro zopeza njira zitha kulimbikitsanso makasitomala kuti awone madera omwe mwina sanapiteko. Mwachitsanzo, ngati chikwangwani chikuloza ku malo osungiramo zojambulajambula chapafupi kapena malo ogulitsa mabuku odabwitsa, chikhoza kukopa chidwi cha odutsa. Sikuti izi zimangopindulitsa bizinesi yomwe ikuwonetsedwa, komanso imalimbikitsa chikhalidwe cha anthu. Kupatula apo, ndani sakonda kupeza miyala yamtengo wapatali yobisika?

4. Mwayi Wamtundu

Tisaiwale za branding. Zizindikiro za njira zitha kupangidwa kuti ziziwonetsa mawonekedwe apadera a gulu. Sikuti izi zimangowongolera makasitomala, komanso zimakulitsa kudziwika kwanuko. Chizindikiro chopangidwa bwino chikhoza kukhala chizindikiro chokha, ndikuchipanga kukhala gawo la chikhalidwe chakumaloko. Ingoganizirani chizindikiro chomwe sichimangokulozerani ku "Shopu ya Sandwich ya Sally," komanso chomwe chili ndi chithunzi chodabwitsa cha Sally mwiniwake. Tsopano ndicho chizindikiro choyenera kumvetsera!

Economic Impact of Pathfing Projects

1. Wonjezerani kuchuluka kwa magalimoto

Kafukufuku akuwonetsa kuti njira zopezera njira zogwira mtima zimatha kukulitsa kwambiri kuchuluka kwa phazi m'malo azamalonda. Makasitomala akamayendetsa malo ozungulira mosavuta, amatha kuyendera mabizinesi angapo paulendo umodzi. Izi ndizofunikira makamaka pazachuma zam'deralo, popeza mabizinesi ang'onoang'ono am'deralo amadalira ndi kulandira chithandizo kuchokera kwa wina ndi mnzake. Dera lazamalonda lomwe likuyenda bwino limapindulitsa aliyense, kuchokera ku malo ogulitsira khofi pakona kupita ku ma boutiques pamsewu.

2. Kukopa alendo

Alendo nthawi zambiri amayang'ana zochitika zapadera, ndipo zizindikiro zopezera njira zimatha kuwathandiza kuzindikira zomwe dera limapereka. Powunikira zokopa zam'deralo, malo odyera ndi masitolo, zizindikirozi zitha kusintha ulendo wamba kukhala ulendo wosaiwalika. Alendo akamaona kuti ndi olandiridwa bwino komanso odziwa zambiri, amatha kugwiritsa ntchito ndalama zambiri n’kumauza ena zimene akumana nazo. Zili ngati kutha kwa bizinesi!

3. Kuonjezera mtengo wa katundu

Khulupirirani kapena ayi, kupeza njira zogwira mtima kumatha kukulitsa mtengo wamalonda m'malo azamalonda. Dera likakhala ndi mwayi wopeza zoyendera komanso mabizinesi otukuka, amakhala malo abwino kwambiri okhalamo ndikugwira ntchito. Izi zikhoza kuonjezera ndalama ndi chitukuko, kulimbitsanso chuma cha m'deralo. Ndi kuzungulira kwabwino komwe kumapitilira kupereka!

Tsogolo lakupeza njira m'malo azamalonda

Pamene mizinda ikupitiriza kukula, kufunikira kwa zizindikiro zopezera njira kudzangokulirakulira. Pamene ukadaulo ukukwera, titha kuwona kulumikizana kwa zikwangwani zachikhalidwe ndi mayankho a digito. Ingoganizirani ma kiosks omwe amangopereka mayendedwe komanso amapereka chidziwitso chanthawi yeniyeni chokhudza zochitika zam'deralo ndi zotsatsa. Mwayi ndi zopanda malire!

Mapeto

Mwachidule, zotsatira za ntchito zopezera njira zamalonda pakuwonjezeka kwa magalimoto amalonda sizinganenedwe. Pamene pulogalamu ya mzindawu ikupitilira patsogolo, mabizinesi atha kuyembekezera kuwonjezeka kwa kuwonekera, chidziwitso chamakasitomala, ndipo pamapeto pake kugulitsa. Dongosolo la Mansfield Rising lili pafupi kuposa kungotsitsimutsa dera; ndi kupanga gulu lachisangalalo momwe mabizinesi atha kuchita bwino komanso makasitomala amalandiridwa.

Chifukwa chake nthawi ina mukadzawona chizindikiro chopeza njira, tengani kamphindi kuti muyamikire udindo wake pakukutsogolereni ku zomwe mwapeza. Kaya ndi pizza yabwino kwambiri kapena shopu yamphatso yapadera, zizindikilozi ndizoposa zolembera, ndizothandiza pabizinesi yakomweko. Angadziwe ndani? Mutha kupeza malo omwe mumakonda panjira. Wodala pofufuza!