Professional Business & Wayfinding Signage Systems wopanga Kuyambira 1998.Werengani zambiri

微信图片_20240913091422

nkhani

Signage: Nkhani Zozizira Kuseri kwa Zolemba Zomwe Mumaziwona Kulikonse

Kulikonse komwe mungapite mumzinda, mudzakumana ndi zizindikiro ndi zizindikiro zamitundu yonse. Zina zimaima mwakachetechete, zikukutsogolerani ku njira yoyenera; zina zimawala kwambiri mu magetsi a neon, zomwe zimakopa chidwi cha anthu odutsa. Koma kodi munayamba mwaganizapo za nkhani zomwe zizindikirozi zimaoneka ngati zachilendo?

Tiyeni tikutengereni m'dziko lochititsa chidwi la zikwangwani, ndikuwona momwe ngwazi zosaimbidwa za m'misewu zimasinthira momwe timaonera malo athu.

1. Chizindikiro: Osati Wayfinder Yokha

Cholinga choyambirira cha zikwangwani chingaoneke chosavuta—kukuuzani kumene malo ogulitsira, chipatala, kapena malo oimikapo magalimoto ali. Koma udindo wawo umaposa pamenepo. Mukayang'anitsitsa, mudzazindikira kuti zikwangwani ndizojambula zotsika kwambiri, zomwe zimawonjezera ukadaulo ndi utoto ku chilengedwe chathu kudzera mu mawonekedwe, mitundu, magetsi, ndi zida.

Tangoganizani kuti mukuyenda mumzinda womwe simukuwadziwa, kutsatira chizindikiro chowala komanso chokongola chomwe chimakulowetsani m'kafidi. Magetsi, nyimbo, ndi zonunkhira mkati zimapanga vibe, ndipo zonsezi zikhoza kuyambitsidwa ndi chizindikiro chimodzi chotsogolera. Zolemberazi sizimangotanthauza “opereka malangizo”; Nthawi zina, iwo ndi "atsogoleri otengeka," mochenjera kupititsa patsogolo chikhalidwe chakuzungulirani.

 

2. Osati "Chizindikiro Chapakhomo" Chanu

Kodi munayamba mwaganizapo kuti chikwangwani chanu chikhoza "kulankhula"? Inde, osati kungokuuzani nambala yanu ya pakhomo, koma kugawana nkhani yanu. Nyumba zambiri zamakono ndi mabizinesi ayamba kuyang'ana kwambiri kamangidwe ka zitseko za zitseko-osati kungozindikiritsa, komanso kusonyeza kukoma kwa munthu ndi kalembedwe.

Mwachitsanzo, malo ena okhalamo apamwamba amakhala ndi zitseko zomwe siziri manambala osavuta komanso zilembo. M'malo mwake, amaphatikiza ziboliboli zamakono, kuyatsa kwa LED, komanso ukadaulo wokhudza kukhudza kuti apange "m'tsogolo". Tangoganizirani kukhudza chizindikirocho, ndipo nambala ikusintha kuti igwirizane ndi zosowa zanu-monga chinachake chochokera mu kanema wa sayansi! Chabwino, chabwino?

 

3. Zizindikiro Zowala: Kuunikira Kuposa Misewu Yokha

Usiku ukagwa ndipo magetsi a neon a mumzindawo akuyaka, zikwangwani zowala zimakhala zokopa kwambiri m'misewu. Mungaganize kuti zizindikiro zonyezimirazi zimangofuna kukopa chidwi, koma mapangidwe kumbuyo kwawo ali ndi tanthauzo lozama.

Zizindikiro zowunikira za LED, mwachitsanzo, sizongosankha zachilengedwe zokha - zimagwirizananso ndi malo omwe amakhalapo kudzera mukusintha kwamitundu. Muzinthu zina zamaluso, zizindikiro zowala zimatha kupanga mawonekedwe odabwitsa a kuwala ndi mthunzi. Kwa ma brand, zizindikiro izi sizimangokhala chida chotsatsa; iwo ndi sing'anga kufotokoza nkhani yapadera ya mtundu kudzera mu kuwala.

 

4. Chizindikiro Chokhazikika: Kusintha kwa Makonda

M'nthawi ino yaumwini, kusintha mwamakonda kwakhala dzina lamasewera. Kodi mwatopa ndikuwona zizindikiro zomwezo zomwe mumagula ndikulakalaka china chake chapadera? Zikwangwani zokongoletsedwa mwamakonda zasiya zopinga zachikhalidwe, zomwe zimapereka mwayi wopanda malire wamabizinesi, nyumba, ngakhalenso mashopu ang'onoang'ono.

Mwachitsanzo, malo ogulitsira khofi anu angafunike chikwangwani chamatabwa chakale chokhala ndi zilembo zolembedwa ndi manja, pomwe ofesi yanu ingafunike chikwangwani chokongola chachitsulo chomwe chikuwonetsa ukatswiri wamakono. Zizindikiro zopangidwa mwamakonda si chida chongogwira ntchito; zimasonyeza umunthu ndi malingaliro a mwiniwake, ndikukulitsa chikhalidwe cha malowo.

 

5. Chizindikiro Chamtsogolo: Kodi Angalankhule Nanu?

Ngati chizindikiro changokhala chinthu "choyang'ana," bwanji ngati, m'tsogolomu, zizindikiro "zikhozanso kumvetsera"? Inde, munamva bwino! Chizindikiro cha mawa sichidzakhala chokhazikika - chikhoza kuyanjana ndi odutsa pogwiritsa ntchito ukadaulo wa AI. Yerekezerani kuti mukuyenda pa chikwangwani, ndipo nthawi yomweyo chimakankhira mfundo zofunikira kapena kukutsogolerani komwe mukufuna kupita. Mwachitsanzo, m'nyumba yosungiramo zinthu zakale, chikwangwani sichimangokuuzani kumene chiwonetsero chilichonse chili komanso kulimbikitsa zidutswa malinga ndi zomwe mumakonda.

Chodabwitsa kwambiri, ndi augmented reality (AR), zizindikiro sizingakhalenso chinthu chenicheni. M'malo mwake, zitha kuwoneka ngati chiwonetsero cha pa intaneti, chopereka chidziwitso chaumwini, cha nthawi yeniyeni. Palibe zizindikiro zachikhalidwe - zizindikiro zenizeni zokha zomwe zimagwirizana ndi zosowa zanu!

 

6. Kuchokera pa Chizindikiro kupita ku Chizindikiro: "Mphamvu Yamtundu" ya Chizindikiro

Mwina simukuzindikira, koma chizindikiro chosavuta chimatha kukhala ndi mphamvu yayikulu. Kwa mabizinesi, zikwangwani sizimangokhudza njira; ndi njira yowonetsera filosofi yamtundu, makhalidwe, ndi chidziwitso. Chizindikiro chopangidwa bwino, cholingalira chingapangitse makasitomala nthawi yomweyo kukhala otsimikiza za mtundu ndikuwalimbikitsa kuchitapo kanthu.

Ganizirani za ma logo odziwika bwino amitundu yapadziko lonse lapansi - nthawi yomweyo amatulutsa kuzindikirika kwamphamvu. Kodi munaonapo chikwangwani m'sitolo, kukopeka ndi kamangidwe kake, ndi kulowamo osadziŵa n'komwe zambiri za mtundu wake? Imeneyo ndi mphamvu ya zikwangwani zogwira mtima, kukulitsa luso la mtundu m'njira zomwe zimapitilira magwiridwe antchito.

 

Kutsiliza: Mwakonzeka Kupanga Chizindikiro Chamtundu Wamtundu Wanu?

M'dziko lamasiku ano lowoneka bwino komanso loyendetsedwa bwino, chizindikiro chopangidwa bwino chimatha kukweza mtundu wanu ndikupatsa makasitomala mwayi wapadera. Kaya zikuwatsogolera komwe muli kapena kungopanga chithunzi chosaiwalika, zikwangwani zamachitidwe zimangowonjezera njira - zimawonetsa zomwe inu muli komanso zomwe mumayimira.

Ngati mukuyang'ana kuti mupange china chake chapadera, zikwangwani zosinthidwa makonda ndiye kubetcha kwanu kwabwino kwambiri. Tiyeni tigwiritse ntchito ukadaulo, kapangidwe, ndi kuwala pang'ono kuti tiunikire mbali iliyonse ndikukopa chidwi chochulukirapo.


Nthawi yotumizira: Okutobala-22-2025